SAMANTHA LORENZO

WELCOME TO MY ONLINE PORTFOLIO!

My name is Sam and I earned my B.A. in Journalism - Public Relations in 2015 and an M.A. in Music Industry Administration in 2018 from California State University, Northridge. I am currently working on my PhD in Communication & Media Studies at the University of Oregon and I'm in the process of launching my creative media consulting business, Simply Authentic Marketing. 

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For over the past two years, I served as the Coordinator of Media & Strategic Development (Publicity) at Warner Records in Los Angeles. Through my position, I helped plan campaigns, secure press placements for the artists on our roster, and worked closely with media partners.

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